The workload proved to be unmanageable so they outsourced development to another studio, TimeGate. Turns out, Gearbox had a hit with Borderlands, so they immediately started development on Borderlands 2 while simultaneously working on Sega's Colonial Marines.
Who was to blame for the bland game that had at first seemed so promising? It was an average shooter that somehow made xenomorphs boring.
It looked nothing like the demo and certainly nothing like the trailer. The loudest, most telling backlash following the announcement was the sudden nose-dive Activision Blizzard's stock value took, dropping 7% overnight.Īfter six years in development hell, Aliens: Colonial Marines turned out to be a disaster of a game. Of course people have phones, and of course mobile is the fastest-growing platform for games, but a mobile Diablo game isn't what fans expected or wanted. "Do you guys not have phones?" Blizzard developer Wyatt Cheng asked the enraged room. One fan deadpan asked if Diablo Immortal was an April Fool's Day joke.
Stumbling devs on stage couldn't seem to figure out what the problem was when Diablo Immortal, a mobile Diablo game developed by third-party studio NetEase, was met with boos. It felt like a tone deaf bait-and-switch. Diablo fans, mainly PC gamers, felt betrayed when devs announced a mobile game, rather than the full-fledged sequel they were anticipating. After some nudges and winks from Blizzard in previous months, fans were clamoring for what was clearly about the be the announcement of a brand new Diablo game.
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